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Our Story

Our Story

An olfactory tale, dedicated to excellence

I elevate your mood
I recharge your spirit
I renew your circle
You wear me
I carry your persona.

Wonder how the tale of One Thousand and One Arabian Nights would smell if it was preserved in a perfume bottle!

When you try a Middle Eastern perfume, you are not simply indulging in a perfumed mélange of notes. You are pampering your senses in a blend of exoticism, history, tradition, and romance. The souks are immersed in timeless fragrances and these are emulated in the themed perfumes, the ones we adore so much. Whether they are combined together or the single notes are the leitmotif, these perfumes carry the magical desert scent-laden heaven on their heart notes.

And magic was waiting to happen. Ventured into the perfume-scape, Ms. Dimple Fouzdar, a part-artist, part-scientist, a full-scale creative perfumer, a rare species indeed. According to the BBC, there are reportedly more astronauts than perfumers in the world. Ms. Fouzdar had a clear intent – to convey emotions, create beautiful moments, and jog unforgettable memories. She reimagined it all to fashion a creation that would beautifully blend this oudh-ish fragrance with western allure, that could be adorned with equal ease in any of the global fashionable hubs.

Not surprisingly for the Fouzdar lineage comprises a rich heritage. The clan led kings of yore to victory as much as enterprises to success in Europe and Persia. With fragrance in her genealogy, Ms. Fouzdar advocates a legacy of distinction.

After three years of burning the midnight oil and fervor for brilliance, she eventually discovered an array of fragrances that could gratify all types of people who desired to feel special. As a trailblazer, she visualized men and women who would like to express themselves and their aura better with their fragrances – an assorted fusion of the mysterious and the modern. This is why, the fragrant creations are unisex, beyond boundaries, while enriching personas.

Every fragrance pulsates with the spirit of the world – the glam of Paris, the vivacity of Italy, the stride of New York, and the intrigue of the east. All the essentials convene to form confident, divine, rare, and styled molecules to conjure the inherent poise within us.

The enigmatic trail of the fragrances is adorned with the vigor of their hints, their intransigence, and the sanctity of their elements. The magic continues, with oils sourced from the Middle East and France, harmonized by master perfumers and navigated by the fragrant future vision of Ms. Fouzdar, procreating peerless molecular art forms – our perfumes, appointed to enrapture your being as much as destined to be your tale.